ShowPlace ICON Theatre @ Valley Fair Mall

Client / Owner

Kerasotes ShowPlace Theatres, LLC

Architect / Engineer

STK Architecture




Graycor Construction

Project Scope

Graycor Construction was the general contractor for the interior build-out of the new 62,000-square-foot ShowPlace ICON Theatre at Valley Fair Mall. Gryacor was also the general contractor for the theater shell as part of the Valley Fair Mall Expansion scope of work.

The 10-screen, 1528-seat theater features upscale lounge, dining and concession areas, as well as a full-service bar and kitchen. Three of the ten auditoriums are considered Premium Large Format (PFL) auditoriums, offering an optimal composition of sight, sound and seating experiences.

All patrons have the ability to order tickets and concessions via kiosks in the main lobby, while the bar and dining areas are available to patrons 21 years of age and older. Patrons accessing the bar and dining areas can also enjoy their refreshments in the upper seating areas of the three PLF auditoriums.

Kerasotes’ ShowPlace ICON Theatre at Valley Fair Mall is part of a six-theater expansion program that Graycor Construction is completing for Kerasotes, coast-to-coast.

Westfield Valley Fair Theatre Expansion

Santa Clara, California

Kerasotes ShowPlace ICON @ Seaport

Boston, Massachusetts

ShowPlace ICON at The Boro

McLean, Virginia